• Conducted market research across 15+ builder projects to analyse market trends, competitor pricing, and product positioning.
• Engaged with 30+ builders, consultants, contractors, and clients to gather market insights and support stakeholder coordination.
• Supported development of go-to-market strategies targeting builders and applicators to strengthen product adoption and market penetration.
• Analysed competitor products based on pricing, specifications, applications, and market positioning.
• Prepared BOQs, product specifications, and application methodologies for construction chemical products.
• Developed and managed Excel-based databases covering projects including data analysis, charts, and competitor comparisons.
• Coordinated with sales and technical teams to gather market inputs, support builder engagement, and assist in product-level decision-making.