• Gained an overview of the organization's key business domains — Construction, Real Estate, Interiors, Imports & Exports, and Event Management — along with their respective segments and functional areas.
• Contributed to the development of a marketing strategy for an eco-friendly product brand, including market research, SWOT analysis, brand positioning, campaign development, and digital marketing recommendations.
• Assisted in preparing a development strategy and investment feasibility study for a mixed-use hospitality and commercial project, covering site analysis, revenue modeling, phased development planning, and financial feasibility assessment.
• Participated in a project management training session covering planning, scheduling, cost control, stakeholder management, feasibility studies, and project organizational structures.
• Developed marketing collaterals and brand materials for a mixed-use commercial development, and designed an AI-assisted dashboard for monitoring site progress, safety, quality, contract management, and financial performance.
• Documented the complete project life cycle across all ten phases using a sample project for reference, and created standardized templates for planning, tracking, reporting, checklists, and governance guidelines.