<ul><li>I have researched over 15+ articles and case Studies related to "Impact of Social Media on consumer buying behavior in Cosmetics"</li><li>Studied Mamaearth as a real-world case, gaining practical insights into how digital-first brands succeed.</li><li>Understood the role of authenticity and transparency in building long-term consumer relationships.<br></li><li>Analyzed survey data and consumer responses to identify patterns in online shopping and brand engagement.<br></li><li>Discovered how visual content, AR tools, and interactive campaigns enhance the online purchase journey.</li><li>Gained valuable skills in data interpretation, research methodology, and strategic thinking.</li></ul>