• Analyzed marketing campaign performance and engagement metrics for clients including Parul University and Symbiosis International University to guide strategy.
• Conducted market research and competitor analysis to identify trends and inform campaign decisions.
• Tracked website traffic, social media engagement, and campaign performance using analytics tools.
• Segmented email lists and audiences to optimize targeting and improve conversions.
• Localized marketing strategies for international markets (Africa, the Gulf, Asia) based on regional insights.
• Prepared performance reports with data-driven recommendations for future campaigns.
• Identified new client promotion opportunities through market insight analysis.
• Collaborated with mentors and cross-functional teams on data-informed marketing strategies.