In 1991 Realization’s founder Sanjeev Gupta was working at Xerox in its manufacturing headquarters in Webster, NY. His role was Manager,Supply-Demand Management System. Sanjeev had found his way to The Goal, written by Israeli physicist, Eliyahu Goldratt. The story (this was a business book written as a novel) follows the manager of a failing manufacturing plant who has three months to turn things around or the plant will close. The ideas were revolutionary, and The Goal became a global phenomenon. Sanjeev would soon relocate from Webster to a Xerox plant in El Segundo, CA. The California facility was one of the perennial bottlenecks at Xerox. And it was there that Sanjeev would take the best ideas from The Goal, the theory of constraints in particular, and patch together some software and just like a character in the book, turn the Xerox plant around.