• I have researched over 15+ articles and case Studies related to "Impact of Social Media on consumer buying behavior in Cosmetics"
• Studied Mamaearth as a real-world case, gaining practical insights into how digital-first brands succeed.
• Understood the role of authenticity and transparency in building long-term consumer relationships.
• Analyzed survey data and consumer responses to identify patterns in online shopping and brand engagement.
• Discovered how visual content, AR tools, and interactive campaigns enhance the online purchase journey.
• Gained valuable skills in data interpretation, research methodology, and strategic thinking.