• Studied the market opportunity and go-to-market approach for launching Pidilite's raincoat business tied to new construction, covering market research, competitor benchmarking, and channel assessment
• Visited and engaged with 20+ leading real estate developers, including Lodha, Sunteck, Rustomjee, Raheja, Godrej, Kalpataru, and Rajlaxmi & Mayfair, to assess demand and adoption potential for the new product category at construction sites
• Conducted distributor visits and discussions to understand channel dynamics, sales potential, and go-to-market and Route to market feasibility
• Performed competitor analysis by mapping key players, pricing, and positioning to identify market entry opportunities
• Compiled findings into a business plan/recommendation deck presented to internal stakeholders to support a new business launch decision