• Conducted market research across 50+ residential and commercial projects to evaluate the adoption of conventional and adhesive-based floor tile fixing systems.
• Identified key market barriers, adoption drivers, and customer insights influencing modern flooring solutions.
• Performed gap analysis and evaluated flooring systems based on cost, quality, productivity, and lifecycle performance.
• Engaged with developers, contractors, architects, consultants, and applicators to understand stakeholder influence and project decision-making.
• Conducted on-site technical trials and field evaluations to validate product performance and installation methodologies.
• Developed data-driven recommendations to support product positioning, market penetration, and business development initiatives.