<p data-start="106" data-end="871">With 19 years of experience in management education and industry, I seek to join NICMAR University at a stage defined by academic maturity and institutional responsibility. NICMAR&rsquo;s professional orientation and strong industry integration align closely with my application-driven teaching philosophy and research focus. As a Certified Business Simulation Trainer, I emphasize structured managerial decision-making and analytical reflection rather than passive instruction. My training in HBR case pedagogy (FDP organized at SBUP in association with IIM Ahmedabad) and AI-enabled teaching practices enables me to integrate contemporary tools into courses such as Digital Marketing, CRM, Strategic Management, and International Business, ensuring relevance and rigor.</p>
<p data-start="146" data-end="665">&nbsp;</p>
<p data-start="873" data-end="1501">My research spans AI-driven personalization, digital transformation, CRM strategy, supply chain ethics, and sustainability, reflected through 75+ publications in Scopus and UGC-CARE indexed outlets. Innovation-oriented contributions, including a UK design patent, demonstrate my commitment to applied scholarship. Beyond teaching and research, I have served on the Board of Studies, coordinated placement and CPS processes, and organized academic conclaves. At NICMAR, I intend to strengthen research culture, curriculum relevance, and industry engagement while contributing with stability, leadership, and long-term commitment.</p>