• A leading digital marketing agency specializing in providing innovative solutions to enhance businesses' online presence - Managed 5â€“6 digital marketing projects across industries, delivering weekly and monthly performance reports to track success metrics and ROI.
• Performed one-time website setup audits, addressing UI/UX issues, mobile and desktop responsiveness, and technical SEO errors to enhance site performance.
• Executed full B2C Shopify store setups, coordinated with developers for technical implementations, optimized product listings, and set up event tracking and account management for better sales and engagement tracking.
• Conducted in-depth competitor research and product analysis to refine SEO and advertising strategies.
• Conducted SEO audits and resolved technical issues using tools like Google Search Console (GSC), Google Analytics (GA4), SEMrush, and Screaming Frog, constantly working on improving organic traffic across all projects.
• Monitored, analyzed, and optimized Google Ads campaigns for 2 key websites, improving lead generation and maintaining a good ROAS through analysis of ad copies, keywords, search terms, placements, and event tracking.