<ol>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Studied the market opportunity and go-to-market approach for launching Pidilite's raincoat business tied to new construction, covering market research, competitor benchmarking, and channel assessment</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Visited and engaged with 20+ leading real estate developers, including Lodha, Sunteck, Rustomjee, Raheja, Godrej, Kalpataru, and Rajlaxmi &amp; Mayfair, to assess demand and adoption potential for the new product category at construction sites</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Conducted distributor visits and discussions to understand channel dynamics, sales potential, and go-to-market and Route to market feasibility</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Performed competitor analysis by mapping key players, pricing, and positioning to identify market entry opportunities</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Compiled findings into a business plan/recommendation deck presented to internal stakeholders to support a new business launch decision</li>
</ol>