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<li>Conducted market research across 15+ builder projects to analyse market trends, competitor pricing, and product positioning.</li>
<li>Engaged with 30+ builders, consultants, contractors, and clients to gather market insights and support stakeholder coordination.</li>
<li>Supported development of go-to-market strategies targeting builders and applicators to strengthen product adoption and market penetration.</li>
<li>Analysed competitor products based on pricing, specifications, applications, and market positioning.</li>
<li>Prepared BOQs, product specifications, and application methodologies for construction chemical products.</li>
<li>Developed and managed Excel-based databases covering projects including data analysis, charts, and competitor comparisons.</li>
<li>Coordinated with sales and technical teams to gather market inputs, support builder engagement, and assist in product-level decision-making.</li>
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