<p data-start="243" data-end="292"><strong data-start="245" data-end="290">Academic Leadership &amp; Administrative Role</strong></p>
<ul data-start="293" data-end="653">
<li data-start="293" data-end="477">
<p data-start="295" data-end="477">I serve as <strong data-start="305" data-end="332">Deputy Director of BIIB</strong>, and play a central role in academic leadership, institutional planning, and program development.</p>
</li>
<li data-start="478" data-end="653">
<p data-start="480" data-end="653">I also head the <strong data-start="490" data-end="530">Department of International Business</strong>, shaping the curriculum and academic vision for one of BIIB&rsquo;s key program.</p>
</li>
</ul>
<p data-start="655" data-end="685"><strong data-start="658" data-end="683">Teaching &amp; Mentorship</strong></p>
<ul data-start="686" data-end="1113">
<li data-start="686" data-end="878">
<p data-start="688" data-end="878"><span data-start="692" data-end="732">I have </span><strong data-start="692" data-end="732">over 20+ years of teaching experience</strong> at undergraduate and postgraduate levels, providing mentorship to students and guiding learning outcomes.</p>
</li>
<li data-start="879" data-end="1113">
<p data-start="881" data-end="1113">I have mentored doctoral research and am listed as a <strong data-start="927" data-end="989">PhD research guide </strong>under SBUP&rsquo;s doctoral program, contributing to the university&rsquo;s research ecosystem. Currently 1 research scholar has submitted the thesis an 5 are persuing their PhD under me.</p>
</li>
</ul>
<p data-start="1115" data-end="1147"><strong data-start="1118" data-end="1145">Scholarly Contributions</strong></p>
<ul data-start="1148" data-end="1716">
<li data-start="1148" data-end="1371">
<p data-start="1150" data-end="1371">Published <strong data-start="1160" data-end="1190">multiple research chapters</strong> in reputable international books and journals on contemporary topics such as OTT media trends, influencer marketing, traffic mamagement and e-waste management.</p>
</li>
<li data-start="1372" data-end="1575">
<p data-start="1374" data-end="1575">Contributed to <strong data-start="1389" data-end="1440">national and international research conferences</strong>, including co-authoring conference papers on consumer satisfaction and other marketing themes.</p>
</li>
<li data-start="1576" data-end="1716">
<p data-start="1578" data-end="1716"><strong data-start="1588" data-end="1633">Co-authored peer-reviewed academic works</strong>, strengthening BIIB&rsquo;s research visibility.</p>
</li>
</ul>
<p data-start="1718" data-end="1766"><strong data-start="1721" data-end="1764">Intellectual Property &amp; Research Impact</strong></p>
<ul data-start="1767" data-end="1932">
<li data-start="1767" data-end="1932">
<p data-start="1769" data-end="1932">Holds<strong data-start="1775" data-end="1806"> 3 patents and a copyright</strong>, that enhances the engagement with innovative academic and applied research outputs.</p>
</li>
</ul>
<p data-start="1934" data-end="1993"><strong data-start="1937" data-end="1991">Academic Qualifications &amp; Professional Development</strong></p>
<ul data-start="1994" data-end="2280">
<li data-start="1994" data-end="2280">
<p data-start="1996" data-end="2280">I am a <strong data-start="2013" data-end="2036">triple postgraduate</strong> with degrees in Computer Management, Marketing (MBA and MBS), a <strong data-start="2101" data-end="2132">PhD in Marketing Management</strong>, and a <strong data-start="2140" data-end="2177">Diploma in Training &amp; Development</strong> from the Indian Society for Training and Development (ISTD).</p>
</li>
</ul>
<p data-start="2282" data-end="2323"><strong data-start="2285" data-end="2321">Research in Knowledge Management</strong></p>
<ul data-start="2324" data-end="2676">
<li data-start="2324" data-end="2676">
<p data-start="2326" data-end="2676">Participated as an author in recent research published in the <em data-start="2388" data-end="2429">Balajian Journal of Management Research</em>, exploring how effective knowledge management can enhance proposal win rates and resource utilization&mdash;highlighting her engagement with cutting-edge topics relevant to business and organizational strategy.</p>
</li>
</ul>
<p data-start="2678" data-end="2717"><strong data-start="2681" data-end="2715">Guidance &amp; Scholarly Influence</strong></p>
<p>&nbsp;</p>
<ul data-start="2718" data-end="2937">
<li data-start="2718" data-end="2937">
<p data-start="2720" data-end="2937">As a faculty member and deputy director, she has guided <strong data-start="2776" data-end="2815">hundreds of master&rsquo;s-level projects</strong> and continues to contribute to academic growth and research mentorship at BIIB.&nbsp;</p>
</li>
</ul>