• Conducted comprehensive market and micro-market analysis to evaluate demand, competition, pricing trends, and customer preferences across residential real estate markets.
• Performed pricing trend analysis by benchmarking competitor projects and historical market data to support product positioning and strategic decision-making.
• Analyzed residential supply, absorption, and sales velocity to assess market performance and identify emerging opportunities.
• Visited competitor residential projects to study product offerings, amenities, unit planning, pricing strategies, and customer experience, identifying opportunities for product differentiation.
• Conducted competitive gap analysis by comparing Kalpataru’s projects with competing developments to recommend enhancements in product features and market positioning.