<p>Paper titled "Customer inertia, the journey from initial purchase to loyalty: A review, conceptualization, and future research avenues&rdquo;, American Business Review (ABDC-A), Revised &amp; Resubmitted.</p>
<p>Paper titled "Customer Inertia: A meta-analysis&rdquo;, Journal of Consumer Behavior (ABDC-A), Under Review</p>
<p>Paper titled "Understanding the adoption and resistance towards generative AI for travel planning: The role of inertia, privacy concern and generative AI benefit", 2024 AMA Winter Academic Conference, Arizona USA.&nbsp;</p>
<p>Paper titled, "Customer Inertia: A Systematic Literature Review and Research Agenda", 2024 AMA Winter Academic Conference, Arizona USA</p>