Birla Estates Private Limited, a 100 per cent wholly owned subsidiary of Century Textiles and Industries Limited (presence in real estate, textiles and pulp & paper) is the real estate venture of the Aditya Birla Group. With over 125 years of legacy, Century Textiles & Industries Limited forayed into real estate with Birla Estates in 2016. In a short span of time Birla Estates has established itself as a brand of choice in the real estate industry. Birla Estates develops premium/higher mid-income residential housing. The company is developing owned land parcels (group owned and bought out) as well as projects through Joint Ventures with landowners. In the long term, the company is focused on developing world class residential, commercial and mixed-use properties and aims to be amongst the top 5 real estate companies in India. The company’s focus on efficiency in design, customer centricity, sustainability and execution excellence will differentiate its offerings from those of its competitors. LIFEDESIGNED® is Birla Estates’ guiding philosophy of drawing inspiration from and influencing the lives they touch through their built environments which are meticulously perfected to understand, nurture and enrich lives from now till forever. They achieve this by partnering with a diverse set of experts who work together seamlessly to bring LIFEDESIGNED® alive. The LIFEDESIGNED® philosophy can be experienced at multiple touch-points across all Birla Estates projects and reflects their continuous endeavor of pushing themselves to create spaces designed around life. For life.