<p data-start="81" data-end="559">I am keen to join the National Institute of Construction Management and Research (NICMAR) as a Marketing faculty member because of the institute&rsquo;s strong reputation for industry-oriented management education and its focus on sectors such as infrastructure, construction, and real estate. NICMAR&rsquo;s emphasis on practical learning, industry engagement, and applied research strongly resonates with my academic orientation toward bridging theory with real-world business challenges.</p>
<p data-start="561" data-end="1447">My academic journey is interdisciplinary in nature. I hold a Bachelor&rsquo;s degree in Computer Engineering, which provided me with a strong foundation in analytical thinking, technology, and problem-solving. Over time, my interest evolved toward understanding markets, consumer decision-making, and strategic marketing. This motivated me to pursue management education and eventually a Ph.D. in Marketing from the Goa Institute of Management. My doctoral research explored how identity influences charitable gifting behavior and how such decisions affect social ties and prosocial outcomes. This work reflects my broader interest in consumer psychology, identity-based consumption, and behavioral insights that shape marketplace decisions. I have published in <em data-start="1317" data-end="1352">Marketing Intelligence &amp; Planning</em> and continue to work on research projects related to consumer behavior and marketing strategy.</p>
<p data-start="1449" data-end="2148">As a Marketing faculty member, I aim to create a classroom environment that integrates conceptual understanding with practical application. My teaching philosophy emphasizes helping students understand how marketing frameworks can be applied to real business contexts. I incorporate case discussions, industry examples, and analytical exercises that encourage students to think critically about consumer insights, branding strategies, and data-driven marketing decisions. My background in computer engineering also allows me to bring a technology-oriented perspective into marketing discussions, particularly in areas such as digital marketing, analytics, and technology-enabled consumer engagement.</p>
<p data-start="2150" data-end="2690">NICMAR provides a unique context for marketing scholarship and teaching because industries such as infrastructure and real estate are increasingly becoming customer-centric and digitally driven. Concepts such as customer experience management, digital marketing, brand positioning, and stakeholder communication are becoming crucial in these sectors. As a Marketing faculty member, I am particularly interested in exploring how data analytics, digital platforms, and behavioral insights can enhance marketing strategies in these industries.</p>
<p data-start="2692" data-end="3139">I also strongly believe that research and teaching complement each other in developing meaningful academic contributions. I look forward to contributing to NICMAR&rsquo;s research culture while also mentoring students in industry-oriented projects and research initiatives. Collaborating with colleagues on interdisciplinary research that connects marketing with technology, analytics, and project-based industries would also be an exciting opportunity.</p>
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<p data-start="3141" data-end="3491" data-is-last-node="" data-is-only-node="">Joining NICMAR as a Marketing faculty member would allow me to contribute to an institution that values academic rigor, industry relevance, and innovative teaching. I would be honored to be part of a community that prepares future professionals to navigate complex and evolving business environments with strategic insight and responsible leadership.</p>