• Conducted market research and competitor analysis in the builder segment to understand market trends and customer preferences.
• Engaged with builders, consultants, contractors, and clients to develop stakeholder management and communication skills.
• Visited construction sites to inspect product applications and gain practical exposure to waterproofing and flooring systems.
• Analysed competitor products, pricing, and market positioning to support business insights.
• Prepared BOQs, product specifications, and application methodologies for construction chemical products.
• Developed and managed market databases using Excel, including data analysis, charts, and competitor comparisons.
• Gained understanding of sales strategies, market dynamics, and key decision-makers in the construction industry.
• Planned and executed market activities and completed project deliverables within scheduled timelines.