<p data-start="112" data-end="762">I wish to join NICMAR University, Pune because I see a strong alignment between my academic background, research orientation, and teaching philosophy and the institution&rsquo;s industry-focused and practice-driven approach to management education. With a PhD in Management and my current role as Assistant Professor Senior Scale at the School of Business, University of Petroleum and Energy Studies, Dehradun, I have consistently worked at the intersection of academic rigor, applied learning, and research excellence. NICMAR&rsquo;s emphasis on industry integration and professional relevance makes it an ideal environment for meaningful academic contribution.</p>
<p data-start="112" data-end="762">My teaching interests include Marketing Management, Marketing Research,&nbsp; Consumer Behavior and Marketing Analytics. I have designed and delivered courses that integrate theoretical foundations with real-world applications through case pedagogy, simulations, industry examples, and data-driven tools. I actively incorporate analytical frameworks and emerging technologies into classroom discussions to ensure that students develop both conceptual clarity and managerial competence. I am particularly interested in contributing to curriculum development initiatives that integrate digital transformation, sustainability, and analytics into marketing education.</p>
<p data-start="1503" data-end="2302">My research agenda focuses on contemporary themes such as Artificial Intelligence in marketing, sustainability and green practices, consumer adoption behavior, the sharing economy, and the social determinants of AI marketing. I have published research in reputed journals and continue to pursue high-quality scholarly work using rigorous quantitative and qualitative methodologies. My recent work examines sustainable consumption behavior and the psychological mechanisms influencing green decision making. At NICMAR, I intend to strengthen interdisciplinary collaborations, pursue externally funded research projects, and contribute to high-impact publications indexed in Scopus and SCI. I am also keen to guide doctoral scholars and mentor colleagues in research design and publication strategies.</p>
<p data-start="2304" data-end="2828">Beyond teaching and research, I believe strongly in academic leadership and institutional development. I have actively contributed to organizing conferences, faculty development programs, and student engagement activities. I view academic administration as an opportunity to shape institutional direction and strengthen academic standards. At NICMAR, I would be eager to contribute to policy formulation, program enhancement, industry engagement initiatives, and activities that enhance the university&rsquo;s academic reputation.</p>
<p data-start="2830" data-end="3258">NICMAR&rsquo;s strong engagement with industry and its focus on project and infrastructure domains offer unique opportunities for applying marketing concepts in business-to-business contexts, services marketing, digital strategy, and customer relationship management. I believe my expertise in CRM, digital marketing, and strategic management can contribute effectively to strengthening the marketing discipline within this ecosystem.</p>
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<p data-start="3260" data-end="3804" data-is-last-node="" data-is-only-node="">I am deeply committed to student mentoring and career guidance. I strive to cultivate analytical thinking, ethical responsibility, sustainability awareness, and research orientation among students. Joining NICMAR represents a commitment to contributing to an institution that values academic excellence, professional relevance, and research impact. I am confident that my academic experience, research focus, and leadership orientation will enable me to add meaningful value to the university while continuing to grow as a scholar and educator.</p>