<p data-path-to-node="4">My academic journey is defined by a commitment to decoding the complexities of high-involvement consumer decisions, a passion that I am eager to bring to <strong data-path-to-node="4" data-index-in-node="154">NICMAR University, Pune</strong>. With a PhD in Business Administration focused on <strong data-path-to-node="4" data-index-in-node="228">Consumer Behaviour</strong>, my doctoral research into the purchase intentions of Indian consumers for <strong data-path-to-node="4" data-index-in-node="322">Electric Vehicles</strong> provided me with a deep understanding of how sustainability and innovation drive modern market shifts. This research, published in top-tier journals like the <em data-path-to-node="4" data-index-in-node="498">International Journal of Consumer Studies</em> (ABDC &lsquo;A&rsquo;), allowed me to master <strong data-path-to-node="4" data-index-in-node="573">SPSS and R</strong>, forming a rigorous quantitative foundation. My subsequent tenure as an Academic Associate at <strong data-path-to-node="4" data-index-in-node="678">IIM Ahmedabad</strong> further humanized this analytical lens. Working alongside esteemed faculty such as Prof. Arvind Sahay and Prof. Subhadip Roy, I transitioned from a researcher to a versatile educator, mastering <strong data-path-to-node="4" data-index-in-node="886">case-based pedagogy</strong> and classroom management. At IIMA, I moved beyond traditional surveys into the cutting edge of the field, gaining hands-on experience in <strong data-path-to-node="4" data-index-in-node="1043">Neuro-marketing</strong> using EEG data and conducting qualitative focus groups. This duality the ability to analyze biometric data while facilitating rich, case-driven classroom discussions is exactly what I intend to offer the students at NICMAR. I am particularly excited to translate my work on the <strong data-path-to-node="4" data-index-in-node="1337">ICSSR-sponsored Digital India project</strong> and my experience in courses like <strong data-path-to-node="4" data-index-in-node="1409">Brand Management and Design-Based Marketing</strong> into the context of the Built Environment. In an industry like Real Estate or Infrastructure, where "trust" is the primary currency, my skills in behavioral data analysis and consumer experience (including gamification and innovation) can help NICMAR students understand the psychological architecture behind massive project investments. I don't just teach marketing as a functional silo; I teach it as a strategic bridge between technical project execution and human-centric value creation. I am confident that my background in high-impact research, combined with a teaching style honed at the country's premier management institute, will allow me to contribute meaningfully to NICMAR&rsquo;s mission of shaping the next generation of infrastructure leaders.</p>
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