<p data-start="113" data-end="631">I am writing to express my keen interest in joining NICMAR University as an Assistant Professor in Marketing. With over fifteen years of experience spanning academia, research, and industry, I have developed a strong commitment to advancing management education through innovative teaching, impactful research, and meaningful industry engagement. My academic background, professional experience, and research orientation align well with NICMAR&rsquo;s vision of creating globally competent professionals and thought leaders.</p>
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<p data-start="633" data-end="1080">I hold a Ph.D. in Management from the University of Pune, where my doctoral research focused on consumer buying behavior. I also hold an MBA in Marketing and have completed a Post Graduate Certificate Programme in Market Research and Data Analytics from MICA, Ahmedabad. These qualifications have helped me develop a strong foundation in marketing theory, consumer behavior, and data-driven decision-making.</p>
<p data-start="1082" data-end="1739">Currently, I serve as an Associate Professor and have had the opportunity to teach a wide range of courses including Marketing Management, Consumer Behaviour, Customer Relationship Management, Business Research Methods, and Retail Data Analytics. My teaching philosophy focuses on blending theoretical concepts with real-world applications, case-based learning, and analytical tools such as SPSS, AMOS, and Excel-based modeling. I strongly believe that marketing education should equip students with not only conceptual understanding but also the ability to interpret data, understand markets, and design strategic solutions for complex business challenges.</p>
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<p data-start="1741" data-end="2332">Throughout my academic career, I have actively contributed to curriculum development and institutional development. I have been involved in designing MBA and undergraduate programs, particularly in areas such as retail management, digital marketing, and analytics. I have also served in academic governance roles including membership of the Academic Council, Board of Studies, and university research committees. These responsibilities have helped me gain a holistic understanding of academic administration, quality assurance, and program innovation.</p>
<p data-start="2334" data-end="2918">Research and knowledge creation form a core part of my academic identity. I have published several research papers in reputed journals indexed in Scopus and ABDC, covering areas such as digital marketing, consumer behavior, tourism, and marketing analytics. My research approach integrates quantitative methods such as structural equation modeling and behavioral analysis to understand contemporary market phenomena. In addition, I have contributed chapters to edited books and have ongoing research work exploring emerging themes such as AI in marketing and consumer decision-making.</p>
<p data-start="2920" data-end="3398">Beyond teaching and research, I actively engage in capacity building through workshops, faculty development programs, and industry training sessions. I have conducted training programs on research methodology, data analysis, and social media marketing for academic institutions and corporate organizations. These engagements enable me to bridge the gap between academia and industry, ensuring that students are exposed to evolving market practices and professional expectations.</p>
<p data-start="3400" data-end="3878">NICMAR University&rsquo;s emphasis on industry-integrated education, innovation, and research-driven learning resonates strongly with my academic vision. I am particularly inspired by the university&rsquo;s focus on developing professionals who can address complex managerial challenges in infrastructure, construction, and allied sectors. I believe my expertise in marketing strategy, consumer analytics, and research methodology can contribute meaningfully to NICMAR&rsquo;s academic ecosystem.</p>
<p data-start="3880" data-end="4174">If given the opportunity, I aim to contribute to NICMAR through impactful teaching, interdisciplinary research, and collaborative initiatives with industry partners. I am committed to nurturing responsible managers and researchers who can create sustainable value for organizations and society.</p>
<p data-start="1741" data-end="2332">Thank you for considering my application.&nbsp;</p>