• Conducted market research and business opportunity assessment for Dr. Fixit Raincoat in Bengaluru's new construction segment.
• Collaborated with developers, EPC contractors, consultants, dealers, painting contractors and applicators to gather market intelligence and customer insights.
• Performed competitive benchmarking, stakeholder mapping, and key account analysis to identify growth opportunities and strengthen market positioning.
• Analyzed procurement practices, product approval workflows, and decision-making hierarchies across construction projects.
• Developed Go-to-Market (GTM) and Route-to-Market (RTM) strategies to improve market penetration and customer acquisition.
• Identified potential business opportunities through site visits, primary market surveys, and technical interactions with industry stakeholders.
• Prepared strategic recommendations on market expansion, technical engagement, and channel development for the sales leadership team.
• Presented data-driven insights and actionable recommendations to senior management, supporting business development initiatives.