<p>NICMAR transition into a full fledged University opens new doors for multidisciplinary collaboration. I am particularly drawn to the university's commitment to sustainability and ethical practices. My research on ethical marketing and "Green Consumerism" aligns perfectly with the global shift toward ESG (Environmental, Social, and Governance) standards in construction.</p>
<p>In conclusion, I wish to join NICMAR because it values specialised knowledge over generalities. My PhD rigour combined